AFRY sought to transform its brand image from a service provider to an innovation-driven solutions company. Central to this evolution was their newly crafted vision: "To provide leading solutions for generations to come." Their vision and mission were grounded in values of devotion, bravery, and teamwork. Their goal was a lasting, people-centered communication strategy that appealed to current employees and future talents. Our brand film aimed to capture the essence of their manifesto, featuring AFRY employees as the driving forces behind these innovations.