While the world often pushes us to be "harder, better, faster, stronger," Björn Borg questioned the 'why' behind this relentless pursuit. They wanted to shift the focus from becoming champions of ”whatever” to simply becoming the best versions of ourselves. The idea was to transform this philosophy into an ever-evolving series of 6-second spots, strategically launched across various social platforms.In this sequence of films, we showcase diverse goals and motivations, whether it’s hitting the gym, running on the tracks or boxing. Each video illustrates in it’s own way, that working out isn’t just about physical fitness but also about personal growth and balance between excercise and life.