Everyone has them, those songs we play when no one else is around, the tunes we secretly love and loop endlessly. It's time to stop hiding our true selves and crank up the volume.
In this TVC for Swedish mobile service provider Halebop, we set these guilty pleasures free, offering what makes the heart (and bass) beat a little faster. The primary objective was to establish Halebop as a prominent brand and boost sales, with a specific focus on their summer offer (a waterproof speaker as a freebie with subscription sign-ups). For this we created not only the TVC but also a summer dance hit.