This esteemed Swedish beauty brand sought to establish the concept "More of You" and their new position "Beauty Beyond Products." The task was to create a TVC that seamlessly extended their existing brand narrative while ensuring continuity in elements like music and graphics.
We crafted a TVC capturing authentic beauty in a playful, inspiring, and ”not picture perfect” manner, aligning it with Kicks' visual identity and brand tone. The film showcased diverse individuals in everyday settings, highlighting their unique beauty routines - from morning showers to makeup, hair, nails, and final touches. The narrative continued the "More of___" storytelling strategy, reinforcing the brand's values, and maintaining strong brand recognition. Underscoring the power of aligning brand narratives with core values for impactful customer engagement.