Svea Bank offers mortgages and supplementary loans for people at every stage of life. The goal of this campaign was to capture these diverse life situations. Whether it was moving into a first apartment, buying a house for a growing family or going through a separation, or even just enjoying more space in retirement – Svea is there to make life possible.In this TVC we wanted to depict relatable human situations authentically and delved into the emotional rollercoaster associated with home loans, no matter what that meant for each individual.